Her approach is unique, with spectacular focus. She demands excellence in outcome and in ingredients and settles for nothing less. Take note: neither should you.

When chatting about her selection process for which products Ayla will stock, I realized there were incredibly similarities to creating your ultimate wardrobe.  Let me share!  You’ll learn how she curates an amazing skincare collection and you can apply this same strategy to your wardrobe! Then I’ll tell you why Ayla is even more impressive.

Here we go!

1) Identify your needs. Then stop!  (Did you hear that? Avoid excess.)

2) Select items with maximum visual impact.  We want gorgeous results!

3) Invest in great quality.  It’ll feel better, look better and treat you better.

4) Consider the big picture. Sometimes imperfections are ok because the end result is still incredible. Sometimes, they’re not.  Establish this on a case by case basis and re-evaluate as necessary.*

5) Look around you and buy from people and companies who really care about their product, their customer, their employees, the planet and the animals on it. Be a part of compassionate excellence.

Dara is discerning and has judgement I admire and trust. When I ask Dara questions, she has factual answers at the ready and  a opinions -her own AND what four top-notch dermatologists she works with would say.  Linn, one of her employees, helped me identify the ingredient I was using when I came to Ayla that was clogging my pores. I’d have NEVER figured it out otherwise. What a resource!  I’ve only felt educated and spoiled at Ayla, never pushed into purchases.  Two months later, my skin hasn’t been so at peace and joyous since I was 11!   It’s pretty darn amazing, decades later, to be loving my skin.

Ayla has a Sample Kit option with products handpicked just for you for $20. Given my fickle skin, fussy taste and cautious spending, this was my ticket in.  Highly recommended.