Dara Kennedy, founder of skin care boutique, Ayla
, scours the planet, researching and studying endlessly, so that Ayla sells only the finest, most effective products out there
Her approach is unique, with spectacular focus. She demands excellence in outcome and in ingredients and settles for nothing less. Take note: neither should you.
When chatting about her selection process for which products Ayla will stock, I realized there were incredibly similarities to creating your ultimate wardrobe. Let me share! You’ll learn how she curates an amazing skincare collection and you can apply this same strategy to your wardrobe! Then I’ll tell you why Ayla is even more impressive.
Here we go!
1) Identify your needs. Then stop! (Did you hear that? Avoid excess.)
2) Select items with maximum visual impact. We want gorgeous results!
3) Invest in great quality. It’ll feel better, look better and treat you better.
4) Consider the big picture. Sometimes imperfections are ok because the end result is still incredible. Sometimes, they’re not. Establish this on a case by case basis and re-evaluate as necessary.*
5) Look around you and buy from people and companies who really care about their product, their customer, their employees, the planet and the animals on it. Be a part of compassionate excellence.
Abiding by these five strategies, you can enjoy (in your wardrobe or skincare shopping at Ayla):
(feels good, right?)
You’ll have the best of the best
(with no extra clutter).
Dara is discerning and has judgement I admire and trust. When I ask Dara questions, she has factual answers at the ready and a opinions -her own AND what four top-notch dermatologists she works with would say. Linn, one of her employees, helped me identify the ingredient I was using when I came to Ayla that was clogging my pores. I’d have NEVER figured it out otherwise. What a resource! I’ve only felt educated and spoiled at Ayla, never pushed into purchases. Two months later, my skin hasn’t been so at peace and joyous since I was 11! It’s pretty darn amazing, decades later, to be loving my skin.
Ayla has a Sample Kit option with products handpicked just for you for $20. Given my fickle skin, fussy taste and cautious spending, this was my ticket in. Highly recommended.
Ayla means the bearer of light. a completely fitting name. Want your best skin? Shop wisely, shop at Ayla.
Dara Kennedy, founder of Ayla, with her Beauty Valued extended Flirt Palette. Knowing your best colors is one more strategy to looking fabulous! On the top are her hair colors (her best dark neutrals) and two swatches of her best metals (especially fun for evening clutches and sandals), then her eye color strips (imagine them in a glassy necklace!). Next is her skin tone strip (the lighter end for undergarments under sheer blouses, and the darker colors for nude shoes). The guavas, brandied melon, cinnamons and saffron thread reds – a softly spiced concoction of beauty- lend themselves to a variety of makeup option from natural and elegant to fun and flirty to Christmas party extravagance. All the swatches I give clients can be used for clothing, accessories and makeup. To learn more about how the skintone strip can be used in makeup selection, see this post here.